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So Many Affiliate Programs! Which One Do
I Choose?
Ask questions first before you join an affiliate program. Do
a little research about the choices of program that you intend to join into.
Get some answers because they will be the deciding point of what you will be
achieving later on.
Will it cost you anything to join? Most affiliate
programs being offered today are absolutely free of charge. So why settle for
those that charge you some dollars before joining.
When do they issue the commission checks? Every
program is different. Some issue their checks once a month, every quarter, etc.
Select the one that is suited to your payment time choice. Many affiliate
programs are setting a minimum earned commission amount that an affiliate must
meet or exceed in order for their checks to be issued.
What is the hit per sale ratio? This is the average
number of hits to a banner or text link it takes to generate a sale based on
all affiliate statistics. This factor is extremely important because this will
tell you how much traffic you must generate before you can earn a commission from
the sale.
How are referrals from an affiliate’s site tracked and
for how long do they remain in the system? You need to be confident on the
program enough to track those people you refer from your site. This is the only
way that you can credit for a sale. The period of time that those people stay
in the system is also important. This is because some visitors do not buy
initially but may want to return later to make the purchase. Know if you will
still get credit for the sale if it is done some months from a certain day.
What are the kinds of affiliate stats available? Your
choice of affiliate program should be capable of offering detailed stats. They
should be available online anytime you decide to check them out. Constantly
checking your individual stats is important to know how many impressions, hits
and sales are already generated from your site. Impressions are the number of
times the banner or text link was viewed by a visitor of your site. A hit is
the one clicking on the banner or text links.
Does the affiliate program also pay for the hits and
impressions besides the commissions on sales? It is important that
impressions and hits are also paid, as this will add to the earnings you get
from the sales commission. This is especially important if the program you are
in offers low sales to be able to hit ratio.
Who is the online retailer? Find out whom you are
doing business with to know if it is really a solid company. Know the products
they are selling and the average amount they are achieving. The more you know
about the retailer offering you the affiliate program, the easier it will be
for you to know if that program is really for you and your site.
Is the affiliate a one tier or two tier program? A
single tier program pays you only for the business you yourself have generated.
A two tier program pays you for the business, plus it also pays you a
commission on the on the sales generated by any affiliate you sponsor in your
program. Some two-tier programs are even paying small fees on each new affiliate
you sponsor. More like a recruitment fee.
Lastly, what is the amount of commission paid? 20%
- 80% (and some cases, 100%!) is the
commission paid by most programs. .01% - .05% is the amount paid for each hit.
If you find a program that also pays for impressions, the amount paid is not
much at all. As you can see from the figures, you will now understand why the
average sales amount and hit to sale ratio is important.
These are just some of the questions that needed answering
first before you enter into an affiliate program. You should be familiar with
the many important aspects that your chosen program should have before
incorporating them into your website. Try to ask your affiliate program choices
these questions. These can help you select the right program for you site from
among the many available.